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Modernizing a Community Education Brand to Better Connect with Adult Learners
Newberry Adult and Continuing Education Services: Brand Development, Messaging Strategy, Content Development, Graphic Design, Marketing Collateral The Challenge Newberry Adult and Continuing Education provides education and literacy services designed to help adults without a high school diploma pursue sustainable employment and greater self-sufficiency. As its curriculum and programs evolved, the organization needed a brand that better reflected the opportunities available to
Emily Team
2 min read
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Refreshing a Long-Standing HVAC Brand for Modern Growth
Rainville Incorporated Services: Brand Development, Website Development, SEO, Marketing Strategy, Content Development, Graphic Design The Challenge Rainville Incorporated is a manufacturer’s agent serving the HVAC industry with equipment, engineering design support, sales expertise, and technical solutions. Established in 1972, the company had built decades of trust and industry experience, but its marketing presence did not fully reflect the quality or breadth of its capabil
Emily Team
2 min read
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Building a Trusted, Recognizable Brand in the Local Community
PetCare of Newberry Services: Brand Strategy, Campaign Strategy, Content Development, Competitor Analysis, Photography The Challenge PetCare of Newberry is a locally owned veterinary clinic committed to providing personalized care in a welcoming environment. Although the clinic had an established presence in the community, it needed a more cohesive brand to distinguish itself in a competitive local market. The challenge was to create a recognizable identity that consistently
Emily Team
1 min read
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Creating a Clearer Brand and Marketing Foundation for a Mission-Driven Organization
Pathwise Services: Brand Development, Website Development, SEO, Marketing Strategy, Audience Analysis, Fundraising Strategy The Challenge Pathwise is a public nonprofit organization supporting individuals with intellectual and developmental disabilities through programs designed to promote independence, dignity, and inclusion. The organization needed a more cohesive identity and clearer messaging to better communicate its mission, services, and impact. Inconsistent branding,
Emily Team
2 min read
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Modernizing Tobacco Prevention Messaging to Reach Youth and Families Statewide
Services: Campaign Strategy, Message Development, Event Advertising, Digital Advertising, Video Production, Graphic Design, Geo-Targeted Advertising, Analytics & Reporting The Challenge A statewide tobacco prevention program needed to expand the reach of its prevention messaging among South Carolina youth while keeping those messages relevant and visible in the places young people spend their time. The challenge extended beyond simply increasing awareness. Prevention messagin
Emily Team
2 min read
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