Modernizing a Community Education Brand to Better Connect with Adult Learners
Newberry Adult and Continuing Education
Services: Brand Development, Messaging Strategy, Content Development, Graphic Design, Marketing Collateral
The Challenge
Newberry Adult and Continuing Education provides education and literacy services designed to help adults without a high school diploma pursue sustainable employment and greater self-sufficiency.
As its curriculum and programs evolved, the organization needed a brand that better reflected the opportunities available to adult learners. Its existing identity and marketing materials needed to be modernized, while messaging needed to clearly communicate the value of its programs across print, digital, and community outreach.
The Solution
Team EMILY developed a complete brand refresh for Newberry Adult and Continuing Education, creating updated logos, colors, and visual elements that established a more modern and consistent identity.
Our team also developed comprehensive messaging to give the organization a clearer way to communicate who it serves, what it offers, and the role its programs can play in helping adults move toward their educational and employment goals. This included the development of value and mission statements along with messaging for branded content, social media, and print materials.
A comprehensive brand guide brought the visual and messaging strategy together with graphics, templates, and talking points that the organization could use to consistently promote its services throughout the community.
Expanding the Partnership
Following the initial rebrand, Team EMILY has continued supporting Newberry Adult and Continuing Education with content and collateral as its programs and communication needs evolve.
The established brand system provides a foundation for developing new materials while maintaining consistency across outreach efforts, giving the organization flexibility to promote changing programs and opportunities without losing its recognizable identity.
The Impact
Newberry Adult and Continuing Education now has a cohesive brand and messaging system that more accurately reflects its programs and the opportunities it provides to adult learners.
The updated identity creates greater consistency across marketing materials, while established messaging, templates, and talking points make it easier for the organization to communicate its services clearly across multiple channels.
Most importantly, the organization has a stronger platform for reaching adults who may be looking for a path back into education, helping connect more members of the Newberry community with resources designed to support employment, self-sufficiency, and continued learning.
