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Modernizing a Community Education Brand to Better Connect with Adult Learners
Newberry Adult and Continuing Education Services: Brand Development, Messaging Strategy, Content Development, Graphic Design, Marketing Collateral The Challenge Newberry Adult and Continuing Education provides education and literacy services designed to help adults without a high school diploma pursue sustainable employment and greater self-sufficiency. As its curriculum and programs evolved, the organization needed a brand that better reflected the opportunities available to
Emily Team
2 min read


Building a Premium Beef Brand from the Ground Up
Hi Bräu Beef Company Services: Brand Development, Website Development, E-Commerce, Social Media Strategy, Content Development, Print Marketing, Digital Advertising The Challenge Hi Bräu Beef Company began with a third-generation farmer, a vision for producing premium grass-fed beef through sustainable and ethical farming practices, and the need to turn that vision into a marketable consumer brand. When owner Ben Setzler approached Team EMILY, the business did not yet have a f
Emily Team
2 min read


Building a Stronger Digital Foundation for a Growing Talent Acquisition Firm
WorkPath Partners Services: Website Development, SEO, Brand Development, Marketing Collateral, LinkedIn Management, Website Maintenance The Challenge WorkPath Partners provides flexible human capital management and tailored talent acquisition solutions, connecting organizations with talent across industries. As the firm continued to grow, it needed a more reliable and professional digital presence that could support both sides of its business: employers looking for talent and
Emily Team
2 min read


Refreshing a Long-Standing HVAC Brand for Modern Growth
Rainville Incorporated Services: Brand Development, Website Development, SEO, Marketing Strategy, Content Development, Graphic Design The Challenge Rainville Incorporated is a manufacturer’s agent serving the HVAC industry with equipment, engineering design support, sales expertise, and technical solutions. Established in 1972, the company had built decades of trust and industry experience, but its marketing presence did not fully reflect the quality or breadth of its capabil
Emily Team
2 min read


Building a Trusted, Recognizable Brand in the Local Community
PetCare of Newberry Services: Brand Strategy, Campaign Strategy, Content Development, Competitor Analysis, Photography The Challenge PetCare of Newberry is a locally owned veterinary clinic committed to providing personalized care in a welcoming environment. Although the clinic had an established presence in the community, it needed a more cohesive brand to distinguish itself in a competitive local market. The challenge was to create a recognizable identity that consistently
Emily Team
1 min read


Expanding Awareness and Access for Survivor Support Services
Pathways to Healing Services: Social Media Strategy, Content Development, Digital Advertising, Event Marketing, Email Marketing, Campaign Analytics, Photography The Challenge Pathways to Healing is a nonprofit organization supporting survivors of sexual assault and abuse across Richland, Lexington, Newberry, Clarendon, and Sumter counties. The organization needed a stronger, more consistent way to raise awareness of its services, engage supporters, and promote key fundraising
Emily Team
2 min read


Building Statewide Awareness Around Safer Roads and Distracted Driving
Palmetto Cycling Coalition Services: Social Media Strategy, Content Development, Digital Advertising, Billboard Design & Placement The Challenge Palmetto Cycling Coalition, now known as Palmetto Walk Bike, is a South Carolina nonprofit working to make the state safer and more accessible for people who walk and bike through advocacy, education, and improved access. With roadway safety and distracted driving presenting serious risks for cyclists and pedestrians, the organizatio
Emily Team
2 min read


Creating a Cohesive Brand Presence for a Leadership Development Firm
Corbett Consulting Group Services: Brand Development, Website Development, Social Media Strategy, Content Development, Graphic Design, Print & Marketing Collateral The Challenge Corbett Consulting Group provides team building, executive coaching, and online learning to clients across the United States and internationally. As the firm continued to grow, it needed a more cohesive brand presence that reflected the professionalism and expertise behind its leadership development s
Emily Team
2 min read


Modernizing Tobacco Prevention Messaging to Reach Youth and Families Statewide
Services: Campaign Strategy, Message Development, Event Advertising, Digital Advertising, Video Production, Graphic Design, Geo-Targeted Advertising, Analytics & Reporting The Challenge A statewide tobacco prevention program needed to expand the reach of its prevention messaging among South Carolina youth while keeping those messages relevant and visible in the places young people spend their time. The challenge extended beyond simply increasing awareness. Prevention messagin
Emily Team
2 min read


Building a Stronger Digital Foundation for a Mission Centered on Creating Joy
Carolina Sunshine for Children Services: Brand Development, Website Development, SEO, Google Analytics, Social Media Management, Email Marketing, Event Marketing, Graphic Design The Challenge Carolina Sunshine for Children grants wishes for children with uncertain futures throughout South Carolina. As the organization looked to grow its visibility and reach, it needed a stronger digital foundation that could better support its mission and connect with supporters, donors, and
Emily Team
2 min read


Building a Cohesive Brand Experience for a New Kind of Word Game
Cattywampus™ The Game Services: Website Development, Graphic Design, Social Media Strategy, Content Development, Ads Management, Event Materials The Challenge As Cattywampus prepared to launch and grow, the game needed a clear position in a crowded mobile word-game market and a consistent way to communicate what made the experience different. The challenge extended beyond attracting players. Cattywampus needed to explain how the game works, communicate its “Productive Play” p
Emily Team
2 min read


Turning a Small-Business Grant into a Community-Wide Shop Local Campaign
Main Street America – Backing Small Businesses Grant Campaign Services: Digital Advertising, Social Media Strategy, Content Development, Website Updates, Graphic Design, Print Marketing, Impact Reporting, Video Production The Challenge Through Main Street America’s Backing Small Businesses grant, made possible by American Express, Newberry received funding to support local small businesses and encourage greater community engagement with downtown merchants. The opportunity cal
Emily Team
2 min read


Creating a Cohesive Event Experience Through Branded Content and Video
Mecklenburg County Health Department – Meck Design 2023 Conference Services: Content Development, Graphic Design, Conference Marketing Materials, Video Production Support The Challenge The Mecklenburg County Health Department needed a coordinated set of materials to support the Meck Design 2023 Conference and create a more consistent experience for attendees. The conference required clear, professional content that could help participants navigate the event, understand key in
Emily Team
2 min read


Driving Attendance Through a More Connected Digital Marketing Strategy
Maury County Fair Services: Social Media Strategy, Content Development, Website Updates, Digital Advertising, Search Engine Marketing The Challenge The Maury County Fair is a longstanding community event in Columbia, Tennessee, centered around family-friendly entertainment, local agriculture, and community involvement. As the fair looked to increase ticket sales and attendance, it needed a more coordinated digital strategy that could reach families and event-goers beyond its
Emily Team
2 min read


Connecting the Digital and On-Farm Experience for a Family Agritourism Destination
Lever Farms Services: Website Development, Graphic Design, Social Media Strategy, Content Development, Product Photography, Brochures The Challenge Lever Farms is a family-owned agritourism destination offering farm-fresh products, seasonal activities, and educational experiences. As the farm continued to grow, it needed a more cohesive brand experience that could better connect its digital presence with what customers experienced when visiting the farm. The existing website
Emily Team
2 min read


Modernizing a Family Farm’s Digital Presence to Better Connect with Local Visitors
Hickory Bluff Berry Farm Services: Website Development and Social Media Strategy The Challenge Hickory Bluff Berry Farm is a family-owned farm in Holly Hill, South Carolina, offering fresh produce, U-pick opportunities, farm tours, and family-friendly seasonal experiences. The farm needed a more modern online presence that made it easier for local customers and visitors to understand what was available and plan a visit. Its existing digital presence also needed greater consis
Emily Team
2 min read


Creating Distinctive Brands to Grow Awareness of Five Magnet Schools
Georgetown County School District Services: Brand Development, Graphic Design, Direct Mail, Social Media Strategy, Digital Advertising, Video Production, Print Materials, Staff Training The Challenge Georgetown County School District needed to introduce and differentiate five district-wide magnet schools, each with its own educational focus and identity. The challenge was to create five distinct brands that could communicate what made each school unique while still feeling co
Emily Team
2 min read


Creating a New Brand Identity to Reflect an Evolving Mission
Growing Hope Services: Brand Development, Website Development, Content Strategy, Graphic Design, Branded Collateral The Challenge Formerly Growing Home Southeast, Growing Hope supports at-risk children, youth, and families through mental health services, foster care guidance, and resources for parents and young adults. As the organization transitioned to the Growing Hope name, it needed more than a new logo. The change required a cohesive identity, clear messaging, and an upd
Emily Team
2 min read


Turning Digital Visibility into More Park Visits and Ticket Sales
Eudora Wildlife Safari Park Services: Website Development, Social Media Strategy, Digital Advertising, Content Strategy The Challenge Eudora Wildlife Safari Park offers a drive-thru safari experience, group tours, a petting zoo, and seasonal events in Salley, South Carolina. The park needed a stronger digital presence that could better showcase the experience while ultimately helping attract more visitors. Its existing website needed improved functionality, including easier a
Emily Team
2 min read


Expanding Statewide Awareness and Engagement for Cybersecurity Education
CyberSC Services: Digital Advertising, Social Media Strategy, Email Marketing, LinkedIn Prospecting, Event Marketing, Graphic Design, Lead Generation The Challenge CyberSC is a nonprofit organization dedicated to advancing cybersecurity awareness, education, and resilience across South Carolina. As the organization expanded its initiatives and statewide events, it needed to reach a diverse audience that included IT professionals, business leaders, prospective partners, and ot
Emily Team
2 min read
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