Building a Premium Beef Brand from the Ground Up
Hi Bräu Beef Company
Services: Brand Development, Website Development, E-Commerce, Social Media Strategy, Content Development, Print Marketing, Digital Advertising
The Challenge
Hi Bräu Beef Company began with a third-generation farmer, a vision for producing premium grass-fed beef through sustainable and ethical farming practices, and the need to turn that vision into a marketable consumer brand.
When owner Ben Setzler approached Team EMILY, the business did not yet have a finalized name or established brand direction. The challenge was to build the company from the ground up, creating everything from its identity and digital presence to an e-commerce platform capable of supporting direct-to-consumer sales.
The Solution
Team EMILY worked with Ben to develop the Hi Bräu Beef Company name and brand identity, establishing a distinctive foundation for introducing the new company to the market.
From there, our team designed and developed a complete e-commerce website with in-depth shopping functionality to support direct-to-consumer beef sales. Social media accounts and business listings were also created and launched, with ongoing branded content giving Hi Bräu a consistent presence across digital channels.
To support fulfillment and offline marketing, Team EMILY developed branded print materials including rack cards, stickers, shipping labels, and magnets. Targeted Google, Facebook, and Instagram advertising connected the brand with new audiences and helped drive traffic and sales through the e-commerce platform.
Expanding the Partnership
What began as a brand launch developed into an ongoing marketing partnership as Hi Bräu continued to grow.
Team EMILY continues to support the company with digital advertising, social media content, website strategy, customer engagement initiatives, and new print materials. As the product offering has evolved, additional collateral, including breed-specific product inserts, has been developed to support the customer experience and communicate more about the beef customers are purchasing.
The Impact
Since launch, Hi Bräu has experienced consistent growth in both online sales and brand reach, expanding its customer market beyond South Carolina and into new territories.
The company now has an integrated brand and sales platform connecting its identity, e-commerce website, social media presence, advertising, packaging, and customer materials.
What started as a farming concept has become a recognizable direct-to-consumer beef brand with the infrastructure to reach new customers, sell beyond its local market, and continue scaling as the business grows.
