Creating a Stronger Farm Experience Through Branding, Digital Strategy, and Online Booking
Carolina Pride Pastures
Services: Brand Development, Website Development, SEO, Digital Advertising, Photography & Video, Graphic Design
The Challenge
Carolina Pride Pastures wanted to grow its agritourism business by attracting more visitors, increasing farm tour bookings, and making it easier for schools and groups to engage with the farm.
The family-owned alpaca farm also needed a stronger brand and digital presence that could differentiate its experience from other farms while providing educators and visitors with clear, professional information. With support from a Clemson University ACRE grant, Carolina Pride Pastures had the opportunity to build a stronger foundation for both marketing and visitor engagement.
The Solution
Team EMILY developed a new visual identity for Carolina Pride Pastures, including an updated logo, brand colors, and typography that created a more recognizable and cohesive presentation across the farm's marketing.
The new brand was carried into a redesigned website built to support both discovery and conversion. An interactive booking calendar simplified farm tour scheduling, while an online store created a way to purchase alpaca products directly from the website. A dedicated field trip interest form also made it easier for educators to explore opportunities for school visits.
SEO was incorporated throughout the website to improve search visibility and help Carolina Pride Pastures reach families, schools, and other potential visitors looking for experiences in the region.
Expanding the Partnership
When the COVID-19 pandemic disrupted in-person farm visits, Carolina Pride Pastures secured an additional ACRE grant to develop a virtual field trip experience.
Team EMILY filmed, edited, and launched the virtual experience on the website, making it available to schools and homeschool families beyond the farm's physical location. Google and Facebook advertising were also used to promote the new offering and reach potential participants.
The partnership has continued with ongoing graphic design support as Carolina Pride Pastures develops new materials and opportunities for its growing agritourism business.
The Impact
Within 60 days, Carolina Pride Pastures experienced a 75% increase in farm tour bookings following the website, branding, and SEO improvements.
Visitors were also traveling more than two hours to visit the farm, bypassing other alpaca farms along the way, demonstrating the farm's growing ability to attract visitors beyond its immediate market.
The expanded digital presence also gave Carolina Pride Pastures greater flexibility in how it serves families and educators. From online tour scheduling and educational resources to virtual experiences and e-commerce, the farm now has a stronger platform for supporting both its in-person experience and continued growth.
