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Building a Trusted, Recognizable Brand in the Local Community
PetCare of Newberry Services: Brand Strategy, Campaign Strategy, Content Development, Competitor Analysis, Photography The Challenge PetCare of Newberry is a locally owned veterinary clinic committed to providing personalized care in a welcoming environment. Although the clinic had an established presence in the community, it needed a more cohesive brand to distinguish itself in a competitive local market. The challenge was to create a recognizable identity that consistently
Emily Team
1 min read


Expanding Awareness and Access for Survivor Support Services
Pathways to Healing Services: Social Media Strategy, Content Development, Digital Advertising, Event Marketing, Email Marketing, Campaign Analytics, Photography The Challenge Pathways to Healing is a nonprofit organization supporting survivors of sexual assault and abuse across Richland, Lexington, Newberry, Clarendon, and Sumter counties. The organization needed a stronger, more consistent way to raise awareness of its services, engage supporters, and promote key fundraising
Emily Team
2 min read


Creating a Stronger Farm Experience Through Branding, Digital Strategy, and Online Booking
Carolina Pride Pastures Services: Brand Development, Website Development, SEO, Digital Advertising, Photography & Video, Graphic Design The Challenge Carolina Pride Pastures wanted to grow its agritourism business by attracting more visitors, increasing farm tour bookings, and making it easier for schools and groups to engage with the farm. The family-owned alpaca farm also needed a stronger brand and digital presence that could differentiate its experience from other farms w
Emily Team
2 min read


Turning a Small-Business Grant into a Community-Wide Shop Local Campaign
Main Street America – Backing Small Businesses Grant Campaign Services: Digital Advertising, Social Media Strategy, Content Development, Website Updates, Graphic Design, Print Marketing, Impact Reporting, Video Production The Challenge Through Main Street America’s Backing Small Businesses grant, made possible by American Express, Newberry received funding to support local small businesses and encourage greater community engagement with downtown merchants. The opportunity cal
Emily Team
2 min read


Creating a Cohesive Event Experience Through Branded Content and Video
Mecklenburg County Health Department – Meck Design 2023 Conference Services: Content Development, Graphic Design, Conference Marketing Materials, Video Production Support The Challenge The Mecklenburg County Health Department needed a coordinated set of materials to support the Meck Design 2023 Conference and create a more consistent experience for attendees. The conference required clear, professional content that could help participants navigate the event, understand key in
Emily Team
2 min read


Connecting the Digital and On-Farm Experience for a Family Agritourism Destination
Lever Farms Services: Website Development, Graphic Design, Social Media Strategy, Content Development, Product Photography, Brochures The Challenge Lever Farms is a family-owned agritourism destination offering farm-fresh products, seasonal activities, and educational experiences. As the farm continued to grow, it needed a more cohesive brand experience that could better connect its digital presence with what customers experienced when visiting the farm. The existing website
Emily Team
2 min read


Creating Distinctive Brands to Grow Awareness of Five Magnet Schools
Georgetown County School District Services: Brand Development, Graphic Design, Direct Mail, Social Media Strategy, Digital Advertising, Video Production, Print Materials, Staff Training The Challenge Georgetown County School District needed to introduce and differentiate five district-wide magnet schools, each with its own educational focus and identity. The challenge was to create five distinct brands that could communicate what made each school unique while still feeling co
Emily Team
2 min read


Using Audience Data and Digital Strategy to Drive Ticket Sales for a Historic Event
Far Hills Race Meeting Services: Website Strategy, Digital Advertising, Social Media Strategy, Data Analysis, Event Photography The Challenge Far Hills Race Meeting is an annual steeplechase event in New Jersey that attracts more than 30,000 attendees and serves as a major fundraiser for local healthcare organizations. In 2023, the organization introduced The Hunt Club, a new VIP experience, but ticket sales did not meet expectations. Heading into the 2024 event, Far Hills ne
Emily Team
2 min read


Rebuilding Community Trust Through Consistent, Accessible Public Health Communication
Cabarrus Health Alliance Services: Brand Development, Social Media Analysis, Social Media Strategy, Content Development, Graphic Design, Website Strategy, Stakeholder Training, Video Production The Challenge Cabarrus Health Alliance needed to strengthen public communication and rebuild community trust following the COVID-19 pandemic. With 11 county health departments involved, the challenge extended beyond creating a single campaign. Each participating organization needed res
Emily Team
2 min read


Building a Stronger Brand and Digital Foundation for a Specialized Equipment Company
Becker Complete Services: Brand Development, Website Development, Social Media Strategy, Business Listings Management, Photography, SEO, Analytics & Reporting, Graphic Design The Challenge Becker Complete needed a more cohesive brand and digital presence that reflected the professionalism and expertise behind its recycling equipment services. As the company looked to strengthen its position in the market and support continued growth, its branding, website, social media profil
Emily Team
2 min read
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