Creating a Cohesive Event Experience Through Branded Content and Video
Mecklenburg County Health Department – Meck Design 2023 Conference
Services: Content Development, Graphic Design, Conference Marketing Materials, Video Production Support
The Challenge
The Mecklenburg County Health Department needed a coordinated set of materials to support the Meck Design 2023 Conference and create a more consistent experience for attendees.
The conference required clear, professional content that could help participants navigate the event, understand key information, and engage with the program. The department also wanted to capture the event in a way that could extend its value beyond a single conference and support future outreach and promotion.
The Solution
Team EMILY developed a range of branded conference materials, including fact sheets, agendas, and event signage designed to make information easy to access while maintaining a consistent visual presentation throughout the event.
To extend the conference's life beyond the event itself, Team EMILY also partnered with Zero Gravity Video on multimedia content. New B-roll was captured during the 2023 conference and incorporated into video assets that could be used for future marketing and outreach.
This combination of print, digital, and video content created a more connected experience for attendees while also giving Mecklenburg County Health Department reusable materials for future communications.
Expanding the Partnership
Following the 2023 conference, the captured footage and creative foundation were repurposed to support continued promotion of the Meck Design program.
Team EMILY helped develop a promotional video for the 2024 conference using interviews and footage captured during the 2023 event. Team EMILY also created additional sizzle reels for future conference marketing and social media use.
The Impact
Mecklenburg County Health Department gained a cohesive collection of conference materials that supported both the immediate attendee experience and longer-term event promotion.
Branded fact sheets, agendas, and signage helped create a more organized and professional conference environment, while professionally captured video gave the department a reusable content library for future marketing.
By planning for both the live event and what came after it, the project turned the 2023 conference into an ongoing source of content, supporting future Meck Design events, social media campaigns, and broader outreach efforts.
