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Case Study


Modernizing a Community Education Brand to Better Connect with Adult Learners
Newberry Adult and Continuing Education Services: Brand Development, Messaging Strategy, Content Development, Graphic Design, Marketing Collateral The Challenge Newberry Adult and Continuing Education provides education and literacy services designed to help adults without a high school diploma pursue sustainable employment and greater self-sufficiency. As its curriculum and programs evolved, the organization needed a brand that better reflected the opportunities available to
Emily Team
2 min read


Building a Premium Beef Brand from the Ground Up
Hi Bräu Beef Company Services: Brand Development, Website Development, E-Commerce, Social Media Strategy, Content Development, Print Marketing, Digital Advertising The Challenge Hi Bräu Beef Company began with a third-generation farmer, a vision for producing premium grass-fed beef through sustainable and ethical farming practices, and the need to turn that vision into a marketable consumer brand. When owner Ben Setzler approached Team EMILY, the business did not yet have a f
Emily Team
2 min read


Building a Professional Brand Foundation for a Growing Local Cleaning Company
H&H Clean Services: Brand Development, Website Development, Local Listings, Graphic Design, Print Marketing, Branded Apparel, Event & Promotional Materials The Challenge H&H Clean provides residential and commercial cleaning services using green cleaning products. As the company worked to expand its client base, it needed a stronger and more cohesive brand presence to stand out in a competitive local service market. With limited marketing assets and no consistent brand identi
Emily Team
2 min read


Building a Stronger Digital Foundation for a Growing Talent Acquisition Firm
WorkPath Partners Services: Website Development, SEO, Brand Development, Marketing Collateral, LinkedIn Management, Website Maintenance The Challenge WorkPath Partners provides flexible human capital management and tailored talent acquisition solutions, connecting organizations with talent across industries. As the firm continued to grow, it needed a more reliable and professional digital presence that could support both sides of its business: employers looking for talent and
Emily Team
2 min read


Refreshing a Long-Standing HVAC Brand for Modern Growth
Rainville Incorporated Services: Brand Development, Website Development, SEO, Marketing Strategy, Content Development, Graphic Design The Challenge Rainville Incorporated is a manufacturer’s agent serving the HVAC industry with equipment, engineering design support, sales expertise, and technical solutions. Established in 1972, the company had built decades of trust and industry experience, but its marketing presence did not fully reflect the quality or breadth of its capabil
Emily Team
2 min read


Modernizing a Commercial Printer’s Digital Experience with Accessibility and Data in Mind
Professional Printers Services: Website Development, SEO, Accessibility, Google Analytics, User Experience Analysis The Challenge Professional Printers, Inc. is one of the largest full-service commercial printers in the Southeast. As the company’s capabilities and customer base continued to evolve, its website needed to provide a more modern and intuitive experience that better reflected the professionalism of the brand. The existing digital experience also needed to meet mod
Emily Team
2 min read


Building a Trusted, Recognizable Brand in the Local Community
PetCare of Newberry Services: Brand Strategy, Campaign Strategy, Content Development, Competitor Analysis, Photography The Challenge PetCare of Newberry is a locally owned veterinary clinic committed to providing personalized care in a welcoming environment. Although the clinic had an established presence in the community, it needed a more cohesive brand to distinguish itself in a competitive local market. The challenge was to create a recognizable identity that consistently
Emily Team
1 min read


Creating a Clearer Brand and Marketing Foundation for a Mission-Driven Organization
Pathwise Services: Brand Development, Website Development, SEO, Marketing Strategy, Audience Analysis, Fundraising Strategy The Challenge Pathwise is a public nonprofit organization supporting individuals with intellectual and developmental disabilities through programs designed to promote independence, dignity, and inclusion. The organization needed a more cohesive identity and clearer messaging to better communicate its mission, services, and impact. Inconsistent branding,
Emily Team
2 min read


Expanding Awareness and Access for Survivor Support Services
Pathways to Healing Services: Social Media Strategy, Content Development, Digital Advertising, Event Marketing, Email Marketing, Campaign Analytics, Photography The Challenge Pathways to Healing is a nonprofit organization supporting survivors of sexual assault and abuse across Richland, Lexington, Newberry, Clarendon, and Sumter counties. The organization needed a stronger, more consistent way to raise awareness of its services, engage supporters, and promote key fundraising
Emily Team
2 min read


Modernizing a Century-Old Organization While Honoring Its Legacy
Newberry County Chamber of Commerce Services: Brand Development, Graphic Design, Event Marketing, Print & Promotional Materials The Challenge As the Newberry County Chamber of Commerce approached its 100th anniversary, the organization needed a refreshed identity that reflected both its history and its evolving role within the local business community. The Chamber serves as a collective voice for businesses throughout Newberry County, and its visual identity and marketing mat
Emily Team
1 min read


Building Statewide Awareness Around Safer Roads and Distracted Driving
Palmetto Cycling Coalition Services: Social Media Strategy, Content Development, Digital Advertising, Billboard Design & Placement The Challenge Palmetto Cycling Coalition, now known as Palmetto Walk Bike, is a South Carolina nonprofit working to make the state safer and more accessible for people who walk and bike through advocacy, education, and improved access. With roadway safety and distracted driving presenting serious risks for cyclists and pedestrians, the organizatio
Emily Team
2 min read


Creating a Cohesive Brand Presence for a Leadership Development Firm
Corbett Consulting Group Services: Brand Development, Website Development, Social Media Strategy, Content Development, Graphic Design, Print & Marketing Collateral The Challenge Corbett Consulting Group provides team building, executive coaching, and online learning to clients across the United States and internationally. As the firm continued to grow, it needed a more cohesive brand presence that reflected the professionalism and expertise behind its leadership development s
Emily Team
2 min read


Modernizing Tobacco Prevention Messaging to Reach Youth and Families Statewide
Services: Campaign Strategy, Message Development, Event Advertising, Digital Advertising, Video Production, Graphic Design, Geo-Targeted Advertising, Analytics & Reporting The Challenge A statewide tobacco prevention program needed to expand the reach of its prevention messaging among South Carolina youth while keeping those messages relevant and visible in the places young people spend their time. The challenge extended beyond simply increasing awareness. Prevention messagin
Emily Team
2 min read


Creating a Stronger Farm Experience Through Branding, Digital Strategy, and Online Booking
Carolina Pride Pastures Services: Brand Development, Website Development, SEO, Digital Advertising, Photography & Video, Graphic Design The Challenge Carolina Pride Pastures wanted to grow its agritourism business by attracting more visitors, increasing farm tour bookings, and making it easier for schools and groups to engage with the farm. The family-owned alpaca farm also needed a stronger brand and digital presence that could differentiate its experience from other farms w
Emily Team
2 min read


Building a Stronger Digital Foundation for a Mission Centered on Creating Joy
Carolina Sunshine for Children Services: Brand Development, Website Development, SEO, Google Analytics, Social Media Management, Email Marketing, Event Marketing, Graphic Design The Challenge Carolina Sunshine for Children grants wishes for children with uncertain futures throughout South Carolina. As the organization looked to grow its visibility and reach, it needed a stronger digital foundation that could better support its mission and connect with supporters, donors, and
Emily Team
2 min read


Building a Cohesive Brand Experience for a New Kind of Word Game
Cattywampus™ The Game Services: Website Development, Graphic Design, Social Media Strategy, Content Development, Ads Management, Event Materials The Challenge As Cattywampus prepared to launch and grow, the game needed a clear position in a crowded mobile word-game market and a consistent way to communicate what made the experience different. The challenge extended beyond attracting players. Cattywampus needed to explain how the game works, communicate its “Productive Play” p
Emily Team
2 min read


Building a Cohesive Brand Presence for an Innovative Respiratory Health Company
LiViliti Health Products Services: Brand Development, Website Development, Graphic Design, Marketing Collateral, Conference & Event Materials The Challenge LiViliti Health Products develops CPAP accessories and sanitization solutions designed to support respiratory therapy. As the company prepared to grow its visibility in the health and wellness market, it needed a more professional and consistent brand presence across both digital and in-person customer touchpoints. The com
Emily Team
2 min read


Turning a Small-Business Grant into a Community-Wide Shop Local Campaign
Main Street America – Backing Small Businesses Grant Campaign Services: Digital Advertising, Social Media Strategy, Content Development, Website Updates, Graphic Design, Print Marketing, Impact Reporting, Video Production The Challenge Through Main Street America’s Backing Small Businesses grant, made possible by American Express, Newberry received funding to support local small businesses and encourage greater community engagement with downtown merchants. The opportunity cal
Emily Team
2 min read


Strengthening a Nonprofit Brand to Support Visibility, Fundraising, and Growth
The Open Door House Services: Brand Development, SEO, Graphic Design, Fundraising Collateral, Google for Nonprofits, Event Marketing The Challenge The Open Door House needed a stronger and more consistent marketing foundation to support both day-to-day awareness and larger fundraising initiatives. The organization’s existing brand required refinement, while its digital presence needed stronger search visibility and technical optimization. At the same time, fundraising materia
Emily Team
2 min read


Transforming an Underused Website into a Community Engagement Tool
Keep Newnan Beautiful Services: Website Development, User Experience Strategy, Website Compliance, Event Integration, Staff Training The Challenge Keep Newnan Beautiful is a nonprofit organization dedicated to environmental conservation, waste reduction, and community beautification efforts in Newnan, Georgia. The organization already had a Wix website, but the platform was underutilized and lacked functionality that could effectively support its mission. Visitors needed a cl
Emily Team
2 min read
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