Creating a Cohesive Brand Presence for a Leadership Development Firm
Corbett Consulting Group
Services: Brand Development, Website Development, Social Media Strategy, Content Development, Graphic Design, Print & Marketing Collateral
The Challenge
Corbett Consulting Group provides team building, executive coaching, and online learning to clients across the United States and internationally. As the firm continued to grow, it needed a more cohesive brand presence that reflected the professionalism and expertise behind its leadership development services.
The company's website, social media channels, and marketing materials needed greater visual and messaging consistency. Corbett also needed a stronger collection of branded resources that could support its programs, thought leadership, and ongoing communication with clients and prospective audiences.
The Solution
Team EMILY developed a comprehensive brand guide to establish greater consistency across Corbett Consulting Group's marketing and communications.
Using that foundation, our team created a library of branded assets and refined the company's social media presence to create a more unified visual identity across platforms.
Team EMILY also redesigned and rebuilt Corbett's website, carrying the updated branding into the digital experience and creating a more polished, cohesive platform for communicating the firm's services, expertise, and leadership development resources.
Expanding the Partnership
Following the initial branding and website work, the partnership expanded into ongoing social media strategy and content development.
Team EMILY began supporting Corbett with content focused on the firm's expertise, programs, company story, and team while providing a structured system for distributing and managing content across social channels. The partnership later developed into ongoing monthly social media management and content creation.
The Impact
Corbett Consulting Group now has a more cohesive brand presence connecting its website, social media, and marketing materials.
A defined brand system gives the organization greater consistency across customer touchpoints, while the redesigned website provides a professional digital home for its leadership development services and expertise. Ongoing social media support extends that consistency into regular audience communication, giving Corbett a stronger foundation for building visibility and supporting continued growth.
The result is a unified marketing presence that better reflects the caliber of the organization and provides Corbett with adaptable tools for communicating with clients and audiences across the U.S. and internationally.
