Modernizing a Commercial Printer’s Digital Experience with Accessibility and Data in Mind
Professional Printers
Services: Website Development, SEO, Accessibility, Google Analytics, User Experience Analysis
The Challenge
Professional Printers, Inc. is one of the largest full-service commercial printers in the Southeast. As the company’s capabilities and customer base continued to evolve, its website needed to provide a more modern and intuitive experience that better reflected the professionalism of the brand.
The existing digital experience also needed to meet modern accessibility expectations. Professional Printers wanted a website that could serve a broader audience, improve usability across devices, and provide better insight into how visitors interacted with the site.
The Solution
Team EMILY redesigned and rebuilt the Professional Printers website around usability, accessibility, and a more polished digital experience.
The new site was developed with accessibility standards including ADA, AODA, EAA, and WCAG in mind, helping make content and functionality more usable for visitors with disabilities. SEO was incorporated throughout the rebuild to strengthen the site’s search visibility while maintaining a clear, professional presentation of Professional Printers’ capabilities.
Team EMILY also integrated Google Analytics and heat-mapping technology to give Professional Printers greater visibility into how visitors navigate and engage with the website. These tools created a data foundation for evaluating user behavior and identifying future opportunities to refine the digital experience.
The Impact
Professional Printers gained a modern, accessible website that more accurately reflects the scale and credibility of its commercial printing operation.
Improved navigation and user experience make it easier for prospective customers to explore the company’s capabilities, while accessibility enhancements provide a more inclusive digital experience. SEO improvements also strengthen the foundation for online discoverability.
With analytics and heat-map tracking built into the site, Professional Printers now has greater insight into visitor behavior and a stronger ability to make informed, data-driven improvements as its digital presence continues to evolve.
