Building a Cohesive Brand Experience for a New Kind of Word Game
Cattywampus™ The Game
Services: Website Development, Graphic Design, Social Media Strategy, Content Development, Ads Management, Event Materials
The Challenge
As Cattywampus prepared to launch and grow, the game needed a clear position in a crowded mobile word-game market and a consistent way to communicate what made the experience different.
The challenge extended beyond attracting players. Cattywampus needed to explain how the game works, communicate its “Productive Play” positioning and brain benefits, and create a recognizable brand experience across the game itself, its website, social media, and marketing materials. At the same time, the company needed professional materials that could communicate the opportunity to potential partners and investors.
The Solution
Team EMILY developed a cohesive visual and messaging system designed to connect the Cattywampus experience across player-facing and business-facing touchpoints.
Our team refined core gameplay graphics and user-interface elements to improve clarity and usability while establishing a consistent visual language across in-game graphics, social content, subscription assets, and investor materials.
That same strategy carried into the development of a new website designed around the needs of multiple audiences. Player-focused content explains the game and its value, while dedicated About and investor content gives partners and potential investors a clearer understanding of the brand and its growth opportunity. The site was also developed for responsive use across devices and incorporated email signup, contact functionality, and connections to Cattywampus' broader digital presence.
Expanding the Partnership
As Cattywampus continued to evolve, Team EMILY's role expanded beyond the initial brand and digital work to provide ongoing creative support.
Graphic design services continued as new in-game needs emerged, including refinements to end-game screens. The partnership also expanded into physical event and promotional materials, including branded business cards and stickers, giving Cattywampus a consistent identity when presenting the game beyond digital channels.
The Impact
Cattywampus now has a more unified brand foundation that connects the player experience, digital marketing, and business development efforts.
Consistent visuals and messaging make it easier to introduce the game, explain gameplay and its benefits, and reinforce the Productive Play positioning across channels. The website provides dedicated paths for both players and investors, while coordinated social, in-game, promotional, and pitch materials give the brand greater consistency as it continues to launch, build its audience, and pursue growth opportunities.
