Connecting the Digital and On-Farm Experience for a Family Agritourism Destination
Updated: Sep 23
Lever Farms
Services: Website Development, Graphic Design, Social Media Strategy, Content Development, Product Photography, Brochures
The Challenge
Lever Farms is a family-owned agritourism destination offering farm-fresh products, seasonal activities, and educational experiences. As the farm continued to grow, it needed a more cohesive brand experience that could better connect its digital presence with what customers experienced when visiting the farm.
The existing website needed to make seasonal offerings, products, and visitor information easier to find, particularly for customers accessing the site from mobile devices. On the farm, Lever Farms also needed clearer wayfinding, product education, and branded materials that could improve the customer experience while maintaining consistency across multiple touchpoints.
The Solution
Team EMILY redesigned the Lever Farms website to create a more modern, accessible, and mobile-friendly experience centered around the information customers need when planning a visit.
The new site showcases seasonal events, farm products, and family-friendly experiences while making it easier for visitors to learn about the farm before arriving.
Team EMILY also extended that digital experience onto the farm through branded signage, product information and care materials, brochures, and interactive visitor resources. Professional product photography provided Lever Farms with stronger visual assets for use across its website and marketing, creating greater consistency between how the farm is presented online and what customers experience in person.
Expanding the Partnership
As the partnership continued, Team EMILY's role expanded into ongoing graphic design and content strategy to support Lever Farms' changing seasonal needs.
A DIY monthly content program was developed to give the Lever Farms team a structured approach to social media while allowing them to manage day-to-day publishing internally. Branded content and planning tools help the farm consistently promote seasonal activities, products, and updates without requiring full-service social media management.
Team EMILY also continues to provide creative support as new signage, educational materials, promotional pieces, and other marketing needs arise.
The Impact
Lever Farms now has a more cohesive customer experience that connects its website, marketing materials, and physical farm environment.
The redesigned website makes it easier for visitors to discover seasonal offerings and plan their visit, while branded signage and educational materials improve navigation and product understanding once they arrive. Interactive elements, including a farm scavenger hunt, also provide additional ways for younger visitors to engage with the farm experience.
Together, the digital, creative, and content improvements give Lever Farms a stronger foundation for promoting its agritourism experiences, communicating with its community, and adapting its marketing throughout the farm's changing seasons.
