Driving Attendance Through a More Connected Digital Marketing Strategy
Maury County Fair
Services: Social Media Strategy, Content Development, Website Updates, Digital Advertising, Search Engine Marketing
The Challenge
The Maury County Fair is a longstanding community event in Columbia, Tennessee, centered around family-friendly entertainment, local agriculture, and community involvement.
As the fair looked to increase ticket sales and attendance, it needed a more coordinated digital strategy that could reach families and event-goers beyond its existing audience while making it easier for potential visitors to find event information and purchase tickets online.
The Solution
Team EMILY developed an integrated campaign connecting social media, digital advertising, and the fair’s website around a common goal: driving more people from awareness to ticket purchase.
Meta advertising was targeted by location, interests, and previous engagement with the fair, while Google Search and Display campaigns were used to reach people actively looking for fairs, family activities, and local events in the Columbia area.
The website was refreshed to improve navigation and mobile usability, with clear ticket pricing, promotions, and online purchasing functionality. Dedicated Facebook events and ongoing social content were also used to keep important dates, attractions, and event highlights visible throughout the promotional period.
Expanding the Partnership
Following the initial campaign, Team EMILY continued supporting the Maury County Fair across subsequent fair seasons.
The strategy has been adapted each year to promote changing attractions, ticket offers, and event information while using the same connected approach across social media, paid advertising, search, and the website.
This ongoing partnership gives the fair a repeatable marketing framework that can be refined around each year’s programming and attendance goals.
The Impact
Maury County Fair now has a more coordinated digital marketing system designed to support ticket sales rather than relying on isolated promotional efforts.
Targeted advertising expands the fair’s reach to relevant audiences within the surrounding market, while improved website functionality gives prospective attendees a clearer path from discovering the event to purchasing tickets. Consistent social content and dedicated event pages also help keep the fair visible as opening day approaches.
Together, these efforts have given the organizing committee a stronger, more scalable approach to promoting the fair, increasing awareness, and supporting continued attendance growth across multiple event seasons.
