Turning Digital Visibility into More Park Visits and Ticket Sales
Eudora Wildlife Safari Park
Services: Website Development, Social Media Strategy, Digital Advertising, Content Strategy
The Challenge
Eudora Wildlife Safari Park offers a drive-thru safari experience, group tours, a petting zoo, and seasonal events in Salley, South Carolina. The park needed a stronger digital presence that could better showcase the experience while ultimately helping attract more visitors.
Its existing website needed improved functionality, including easier access to ticket purchases and field trip bookings. Eudora also needed a social media strategy its team could realistically implement on-site and a more effective advertising approach to reach families and potential visitors beyond its existing audience.
The Solution
Team EMILY developed a digital strategy connecting Eudora's website, social media, and paid advertising around a common goal: turning online interest into park visits.
The website was redesigned to create a more engaging digital representation of the safari experience while simplifying important visitor actions, including purchasing tickets and booking field trips. The site's fun, interactive design was developed to appeal to Eudora's target audience while making information about the park and its experiences easier to navigate.
Team EMILY also developed detailed social media calendars and provided training so Eudora's team could confidently create and manage content from the park. Geotargeted Google video and display campaigns extended that strategy beyond organic channels, reaching potential visitors and directing them toward ticket purchases.
Expanding the Partnership
As the partnership developed, digital advertising became an increasingly important part of Eudora's visitor-growth strategy.
After Eudora transferred management of its Google Ads account to Team EMILY, campaigns were continually refined around performance, seasonality, and the audiences most likely to visit the park. This allowed the broader digital strategy to support both year-round visibility and periods of peak visitor demand.
The Impact
During the May–July 2024 campaign period, Eudora experienced its best advertising performance to date, generating 500 sales and 124 phone calls from $5,710 in ad spend.
Compared with the previous period:
Sales from ads increased 27.5%, from 392 to 500
Ad clicks increased 29%, from 16,640 to 21,500
Cost per conversion decreased 39%, from $15.01 to $9.15
Return on ad spend increased 61.9%
Together, the redesigned website, sustainable social media strategy, and more efficient advertising created a stronger digital path from discovering Eudora online to planning and purchasing a visit, giving the park a marketing foundation designed to support continued attendance and revenue growth.
