Creating a New Brand Identity to Reflect an Evolving Mission
Growing Hope
Services: Brand Development, Website Development, Content Strategy, Graphic Design, Branded Collateral
The Challenge
Formerly Growing Home Southeast, Growing Hope supports at-risk children, youth, and families through mental health services, foster care guidance, and resources for parents and young adults.
As the organization transitioned to the Growing Hope name, it needed more than a new logo. The change required a cohesive identity, clear messaging, and an updated digital presence that accurately reflected the organization’s mission and services. Without a coordinated approach, the organization risked inconsistent branding and confusion among the audiences it serves.
The Solution
Team EMILY guided Growing Hope through a comprehensive rebrand designed to bring its new organizational identity to life.
Our team developed a new logo and visual identity along with branded collateral to create consistency across digital and print communications. The organization’s website was also redesigned to provide a modern, user-friendly experience and more clearly communicate Growing Hope’s mission, programs, and resources.
To support communications beyond the initial rebrand, Team EMILY also developed a one-year content strategy, giving Growing Hope a structured framework for maintaining consistent messaging and engaging its audiences across platforms.
The Impact
Growing Hope gained a cohesive brand and digital presence that reflects both its new name and the broader mission behind the organization.
The new visual identity and branded materials provide consistency across audience touchpoints, while the redesigned website gives families, supporters, and community partners a clearer way to understand the organization and its services. The year-long content strategy extends that consistency into future communications rather than limiting the rebrand to a one-time launch.
Together, the new brand, website, collateral, and messaging framework give Growing Hope a stronger foundation for building awareness, engaging its key audiences, and continuing its work supporting children, youth, and families.
