Building a Stronger Digital Presence for a Complex, Capabilities-Driven Brand
Updated: Sep 23
AMS Group, Inc.
Services: Website Development, Social Media Strategy, Content Development, Graphic Design
The Challenge
AMS Group, Inc. needed a modern digital presence that more accurately reflected the depth of its expertise, capabilities, and project experience. Its existing website required improved mobile responsiveness, expanded content, stronger accessibility features, and a clearer structure for communicating complex information to prospective clients and partners.
The company also needed a more cohesive approach to social media, one that could support its in-house team while maintaining a consistent, professional brand presence across channels.
The Solution
Team EMILY designed and developed a custom 25-page website organized around AMS Group's capabilities, experience, and audience needs. The expanded site included:
Detailed capability and service pages
A dynamic company blog
A searchable project portfolio
In-depth project case studies
An expanded About Us section
Responsive layouts for desktop, tablet, and mobile devices
Search visibility and accessibility were incorporated throughout the development process. This included strategic keyword optimization, descriptive image alt text, and structured JSON data to support search engines and enhance the website's overall accessibility framework.
Expanding the Partnership
In September 2023, AMS Group expanded its partnership with Team EMILY to include social media strategy, content development, and graphic design.
Working closely with the company's in-house team, we established a consistent system for planning, creating, reviewing, and publishing branded social media content. CloudCampaign was implemented as the central scheduling platform, helping streamline collaboration and maintain coordinated campaigns across multiple channels.
The Impact
The completed website provides AMS Group with a professional, scalable digital platform that clearly communicates its capabilities, showcases its work, and supports continued content growth.
Through the ongoing social media partnership, AMS has also developed a more cohesive and recognizable online presence. Consistent messaging, branded graphics, and a structured publishing process allow the company to communicate more effectively while supporting its broader business development and brand-awareness goals.
